Introducing G.A.M.E
Gaming Advancement in Marketing Excellence

Why marketing leaders struggle to deliver impact

Marketing leaders in B2B gaming and betting are operating in complex environments, with high expectations and limited structure.

• Performance pressure is high

• Development is inconsistent

• Clear frameworks are often missing

This creates a gap between what marketing is expected to deliver and what it is set up to do.

G.A.M.E is designed to address that.

What G.A.M.E is

G.A.M.E is a structured, 10-module programme focused on marketing leadership. It covers the full scope of what senior marketers are expected to manage:

• Strategy and positioning

• Investment and prioritisation

• Demand generation and growth systems

• Brand and long-term value

• Execution and operating models

• Measurement and effectiveness

• Leadership and influence

Everything is designed to be applied in real organisational contexts.

Who it's for

G.A.M.E is specifically designed for senior marketing leaders in the B2B gaming and betting industry, or for those wanting to take that next step in their career.

• CMOs, Heads of Marketing, Marketing Directors

• Marketers aiming to step into a senior marketing role

• B2B gaming companies wanting to ensure a strong succession plan in marketing

• Leadership teams investing in capability and performance

The 10 modules of G.A.M.E

1. Strategic Marketing Leadership in B2B Gaming

2. Value Proposition & Competitive Positioning

3. Product Marketing & Commercial Storytelling

4. Brand Strategy & Trust Building in Regulated Markets

5. Content & Thought Leadership Strategy

6. Go-To-Market Strategy & Account-Based Growth

7. Sales Alignment & Commercial Influence

8. Digital Demand, Performance & Marketing Measurement

9. Events, Partnerships & Ecosystem Growth

10. Leading the Marketing Function

Programme outcomes

Participants in the programme typically develop:

• Clearer competitive positioning

  Define what the business stands for - and what it refuses to compete on.

• Stronger commercial narratives

  Translate product capability into clear revenue impact.

• Improved sales alignment

  Ensuring marketing activity supports the deals that matter most.

• Decision-led content strategy

  Move beyond volume of activity towards influence on pipeline.

• Frameworks for evidencing marketing impact

  Demonstrating marketing's contribution to revenue with credibility.

• Confidence operating at executive level

  Contribute effectively to strategic discussions.

Delivery format

The programme is delivered through a structured digital learning experience. Participants progress through the modules at their own pace while applying frameworks directly to live commercial challenges.

Programme features include:

• Modular video-based learning

• Strategic framework walk-throughs

• Reflection and application exercises

• Downloadable supporting materials

• Structured progression through the curriculum