About us

Our mission

Our point of view

We don't believe this shortfall is as much a talent problem, as it is a training and structural one:

• Marketing leaders are often promoted into senior roles without proper training or development

• Organisations lack a clear understanding and benchmark for what "good marketing" looks like

• Marketing is expected to deliver growth, without being set up to do so

Until that changes, performance will remain inconsistent.

Raising the standard of marketing leadership in gaming.

The betting and gaming industry has scaled rapidly, but marketing capability has not evolved at the same rate.

The inception of the Edge Marketing Institute is founded on a simple mission: To raise the standard of marketing leadership in the gaming industry.

By developing leaders who can think strategically, act with authority, and deliver measurable commercial impact.

The founders

With hands-on experience across the gaming and wider B2B sectors, our founders have seen the same pattern repeatedly:
Strong individuals. Weak systems.

Marketing teams working hard, but not always effectively.
Leadership teams expecting impact, without clear structure.

The Institute was built from that shared experience, bringing together marketing leadership and operational perspective to address it.

Paul Rees

Founder

Gerhard Sagat

Founder

Paul is a fractional marketing director with experience in B2B gaming, complemented by a broad background across B2B and B2C sectors.

He has built and led marketing functions, partnering with leadership teams to bring structure, clarity, and stronger commercial alignment to marketing in complex environments.

Gerhard is a fractional CMO, global brand and marketing leader with experience across gaming, fintech and FMCG, having led brand transformation and marketing capability at scale.

His focus is on strengthening the strategic role of marketing within organisations, helping leadership teams use it more effectively as a driver of growth and competitive advantage.

We do not deliver generic marketing training. Everything we design is:

• Structured

  Clear frameworks that can be applied immediately

• Experience-led

  Built on real operating experience

• Industry-specific

  Grounded in the realities of gaming

• Commercially focused

  Aligned to growth and performance

How we work